McDonald’s, the multinational fast food restaurant shows us how far glocalisation can go with th eexample of Asian market.
In Thinkingbookworm blog, the author argues that Mc Donalds has to face a challenge of globalisation. Indeed, according to his figures, McDonald’s is the leading global foodservice in the world with 30,000 local restaurants in the world that serve more than 52 million people in more than 100 countries every day. Thus, McDonald’s is considered as one of the most important icon or symbol of globalization in the world.
Nevertheless, McDonald’s can be affected by globalization in different ways. The author introduces the book edited by James Watson, Golden Arches East: McDonald’s in East Asia, that inspect the cultural role of McDonald’s restaurants in five East Asian countries including China, Hong Kong, Japan, Taiwan and South Korea. The book discuss the ways in which the global corporate culture of McDonald’s changed the local methods of restaurant management, placing a decidedly American stress on the concepts of orderly queuing to order food and cleanliness of the bathroom.
Marc Valax, in his blog, has analysed the Corporate Social Responsibility (CSR) perspective within the fast-food industry in China, with particular attention to McDonald’s Corporation as a global icon. He relates also that this multinational firm has a local management. Indeed. Marc Valax underlines the fact that, in China, McDonald’s has faced the challenge of improving the perception of the career opportunities it offers and made efforts to undo the negative reputation of low-paying jobs.
On the other hand, the author of hinkingbookworm blog also shows how the restaurant of McDonald’s have become localized in different manners. The types of food being offered on the menu changes in order to cater to the tastes of the local customers, employees consider their role in the workplace with more pride than the average American employees of the company, and the pricing of the menu items means that the cuisine of McDonald’s are for special occasions.
Moreover, Peter Pham, in in other blog, evokes the fact that while internally McDonald’s motto may have been effectively, ‘one world, one taste’ they have had to be more flexible to compete with fast food restaurants in China (YUM, KFC, Pizza hut) who have successfully tailored their menus to suit the tastes and sensitivities of local cultures.
Thus, throught differents blog and using the example of McDonald’s in China, we can understand glocalisation in a global vision that includes offers but also management abilities.
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Thank you Chloé for this very interesting post. I never thought about this side of the glocalization. 10/10.