Development
local Puma
Bicycle frames throughout the store. Red painted walls which have to resemble typical Amsterdam doors. All to make the Dutch consumer feel at home in the newest Puma store located in Amsterdam. Puma has adopted a way to make every consumer feel at home in their store. They have applied the same concept in cities such as Munich, London and Barcelona.
Interactive
Fun-elements to keep the customer entertained are for example a phone which rings randomly. A curious customer who picks it up will get information about: the brand ‘Puma’ and upcoming events. In the back of the store you will find ‘Dylan’, a big white stuffed puma (the logo of Puma). People like to take a picture of the puma says Nora Schreier (puma marketing).
Events
One of the events Puma sponsors is the Volvo Ocean Race. The Volvo Ocean Race is a sailing competition around that word that is held every three years. The duration of the race is approximately eight months. Currently ‘Team Puma’ is in fourth place. The race started at November 5th 2011
glocalizationmarketing 
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