Strong competitors for a strong competition

Now, a post that deals with the intense rivalry among sport wear textile industry.

There are many mighty competitors in this branch. The main competitor is Nike. With a revenue reaching $19 billion in 2011, Nike is the leader of the market. This American Company created in 1972 suffers nevertheless from severe criticisms about child labor and tough working conditions for its employees in Asia.

The second largest rival is its German brother Adidas, founded by Puma’s creator’s brother in 1948. Unfortunately for Puma, Adidas strongly outperformed its fellow brother. Coming from the same area, Puma has difficulties to compete with the $12 billion firm.

To finish, the last main competitor is Reebok. The $5.4 billion weighted English company has however become since 2005 an Adidas subsidiary. Created in 1895, this is the elder Puma’s competitor.

For more information about these competitors : Nike, Adidas & Reebok.